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Marketing and Medical must collaborate to expedite product development, ensure effective product launches, maximize lifecycle planning efforts, and meet overall financial goals. However, the current compliance environment and the establishment of appropriate internal firewalls has impacted integrated strategic planning and execution. We work with clients to develop compliant and aligned planning strategies, processes, and use of resources.
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Provided leadership to a cross-functional group by creating an integrated process for developing medical and marketing strategies throughout the product’s lifecycle; from proof of concept to loss of exclusivity (LOE). The organization eliminated obstacles to information sharing, reduced costs related to duplicate marketing research, and created broader stakeholder engagement and alignment.
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Provided a strategic framework for a Managed Market Group by developing and delivering analytics, enabling effective internal customer decision-making regarding contracts, rebates, the promotional mix, and allocation of resources.
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Partnered with a field-based Medical Group to create an operational strategy in support of goals to enhance medical-to-medical dialogues and leverage key opinion leader relationships.
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Partnered with a New Business Development Group to define a “go-to-market” strategy for a new device, identifying delivery channels, and integrating field force operations.
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| © 2010, 2011 WLH Consulting, Inc. All rights reserved. Patent Pending. |
